Number one misconception:  “A Web site won’t do anything for us.” It’s easy in an economic downturn to start chopping marketing budgets; however we believe the Web is a solution to counter economic hard times, not a budget item to cut.  Simply put, the Web is more important now than at any other time. Here are some reasons why: The Web is cost effective A Web site can cost roughly the same as a large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is longer term. The Web works whilst you sleep The Web is open 24 hours a day,...