Posted by Sandstone in
Featured Articles,
Sales on 04 4th, 2009 |
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Number one misconception: “A Web site won’t do anything for us.”
It’s easy in an economic downturn to start chopping marketing budgets; however we believe the Web is a solution to counter economic hard times, not a budget item to cut. Simply put, the Web is more important now than at any other time.
Here are some reasons why:
- The Web is cost effective
A Web site can cost roughly the same as a large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is longer term.
- The Web works whilst you sleep
The Web is open 24 hours a day, seven days a week. Your office or shop isn’t. Why should you stop selling or marketing when you go home at the end of the day?
- The Web adapts and grows with you
Using a Content Management System, you can build content over time. A Web site is organic in growth, not one shot like other traditional media.
You can keep a Web site updated far more frequently than traditional media. You can test and adapt your message daily, if need be.
Using traffic analysis, you can get a clear idea of visitor activity on your Web site. No other medium shows you such results based detail.
- The Web is improved communication
Using the Web, you can engage in direct conversations with your customers and build a stronger, more loyal following.
More and more consumers and businesses are using the Web to find suppliers or products. Not having a Web site in this age is akin to not having a telephone.
From downloadable forms, to internal and external communications, to streamlining payment and other systems, the Web costs less than paper shuffling and telephone calls.
- The Web reduces customer service costs
How much of your staff time is taken up answering typical questions? Your Web site can answer these in more depth and with better results, over and over without the costs.
- The Web builds brand awareness
People use the Web to speak about products or services. Using the Web, you can join and engage the community.
You can sell to your town or city, or you can use the Web to sell globally.
Using blogs, email newsletters and campaigns means instant communication, not time lagged direct mail or traditional advertising.
- Your competition is already here
If you don’t have a Web site, we can assure you, your competition does. Why let them have the advantage?
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