It happened again on the way to work this morning.   One of our clients in Michigan advertises on a local sports talk radio show, and this morning I again heard their familiar ad.  It’s a decent ad as far as radio ads go,  but it’s missing one key ingredient:  their Web site address. Folks, the key to getting more people through your virtual doors is promotion.  One of the most effective methods is search engine optimization, which I can say with no small amount of braggadocio, we do quite well.  Just type in “heated windshield wipers” into Google and the first Web site listed is...