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	<title>Sandstone Digital Web Design &#187; Sales</title>
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		<title>Appleton Wisconsin Web Design</title>
		<link>http://www.sandstonedigital.com/2009/08/appleton-wisconsin-web-design/</link>
		<comments>http://www.sandstonedigital.com/2009/08/appleton-wisconsin-web-design/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 00:43:06 +0000</pubDate>
		<dc:creator>Sandstone</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.sandstonedigital.com/?p=1116</guid>
		<description><![CDATA[A big WELCOME to all of our Appleton, WI Web Design clients, both new and established!  Due to our continued expansion in the Appleton and surrounding areas, we are putting down roots and will soon have an Appleton, WI address in addition to our original location in the Upper Peninsula.
We&#8217;re very excited to be expanding [...]]]></description>
			<content:encoded><![CDATA[<p>A big WELCOME to all of our <strong>Appleton, WI Web Design</strong> clients, both new and established!  Due to our continued expansion in the Appleton and surrounding areas, we are putting down roots and will soon have an Appleton, WI address in addition to our original location in the Upper Peninsula.</p>
<p>We&#8217;re very excited to be expanding our operations and look forward to adding to our local presence for our Northeast Wisconsin clients.  More information will be coming soon!  For now, please continue to contact us using our toll-free number 1-877-700-SAND or contact Gary directly on his cell phone at 906-369-7874.</p>
<p>We&#8217;re not quite ready to root for the Packers&#8230;well Brad is&#8230;but we&#8217;ll be happy to help you build your Foundational Web Site. :)</p>
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		<title>Misconception:  “A Web site won’t do anything for us.”</title>
		<link>http://www.sandstonedigital.com/2009/04/number-one-misconception-%e2%80%9ca-web-site-won%e2%80%99t-do-anything-for-us%e2%80%9d/</link>
		<comments>http://www.sandstonedigital.com/2009/04/number-one-misconception-%e2%80%9ca-web-site-won%e2%80%99t-do-anything-for-us%e2%80%9d/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 20:06:07 +0000</pubDate>
		<dc:creator>Sandstone</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.sandstonedigital.com/?p=1091</guid>
		<description><![CDATA[Number one misconception:   “A Web site won’t do anything for us.”
It’s easy in  an economic downturn to start chopping marketing budgets; however we  believe the Web is a solution to counter economic hard times, not a  budget item to cut.  Simply put, the  Web is more important now than at [...]]]></description>
			<content:encoded><![CDATA[<p>Number one misconception:   “A Web site won’t do anything for us.”</p>
<p>It’s easy in  an economic downturn to start chopping marketing budgets; however we  believe the Web is a solution to counter economic hard times, not a  budget item to cut.  Simply put, the  Web is more important now than at any other time.</p>
<p>Here are some reasons why:</p>
<ul type="disc">
<li><span style="font-size: medium;">T</span><span style="font-size: medium;">he    Web is cost effective</span></li>
</ul>
<ul>A Web site can cost roughly  the same as a large advertisement in a daily newspaper.  A newspaper  has a limited lifetime, whereas a website is longer term.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The Web works    whilst you sleep</span></li>
</ul>
<ul>The Web is open 24 hours  a day, seven days a week.  Your office or shop isn’t.  Why should  you stop selling or marketing when you go home at the end of the day?</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web adapts and grows with you</span></li>
</ul>
<ul>Using a Content Management  System, you can build content over time.  A Web site is organic in growth,  not one shot like other traditional media.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web is timely</span></li>
</ul>
<ul>You can keep a Web site  updated far more frequently than traditional media.  You can test and  adapt your message daily, if need be.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web is measurable</span></li>
</ul>
<ul>Using traffic analysis,  you can get a clear idea of visitor activity on your Web site.  No other  medium shows you such results based detail.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web is improved communication</span></li>
</ul>
<ul>Using the Web, you can engage  in direct conversations with your customers and build a stronger, more  loyal following.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web is now expected</span></li>
</ul>
<ul>More and more consumers  and businesses are using the Web to find suppliers or products.  Not  having a Web site in this age is akin to not having a telephone.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The Web improves    systems</span></li>
</ul>
<ul>From downloadable forms,  to internal and external communications, to streamlining payment and  other systems, the Web costs less than paper shuffling and telephone  calls.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web reduces customer service costs</span></li>
</ul>
<ul>How much of your staff time  is taken up answering typical questions?  Your Web site can answer these  in more depth and with better results, over and over without the costs.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web builds brand awareness</span></li>
</ul>
<ul>People use the Web to speak  about products or services.  Using the Web, you can join and engage  the community.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web is global</span></li>
</ul>
<ul>You can sell to your town  or city, or you can use the Web to sell globally.</ul>
<ul type="disc">
<li><span style="font-size: medium;">The    Web is faster</span></li>
</ul>
<ul>Using blogs, email newsletters  and campaigns means instant communication, not time lagged direct mail  or traditional advertising.</ul>
<ul type="disc">
<li><span style="font-size: medium;">Your competition    is already here</span></li>
</ul>
<ul>If you don’t have a Web  site, we can assure you, your competition does.  Why let them have the  advantage?</ul>
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