You can’t please everyone.  I know, it’s cliche, but it is true; not everyone or, everything, gets along. For whatever reason, vanilla ice cream is wildly popular compared to any other flavor, even the 2nd-most-popular, by quite a margin.  However, looking at the statistics you’ll see that not even a third of the world claims it as their favorite.  I’m a fan of coffee ice cream, but when I walk into some stores I know I won’t find it.  Disappointing.  The person that made the first batch of coffee ice cream, I’m sure, was convinced that theirs is the Better...

It happened again on the way to work this morning.   One of our clients in Michigan advertises on a local sports talk radio show, and this morning I again heard their familiar ad.  It’s a decent ad as far as radio ads go,  but it’s missing one key ingredient:  their Web site address. Folks, the key to getting more people through your virtual doors is promotion.  One of the most effective methods is search engine optimization, which I can say with no small amount of braggadocio, we do quite well.  Just type in “heated windshield wipers” into Google and the first Web site listed is...

Many of our friends, family and clients have been asking us if Windows 7 is safe to invest in. Putting aside how much we love Mac and the secure OS (Operating System) it offers everyone, our short answer is yes. One of my favorite sites is www.CNET.com. To me it’s the consumer report of unbiased IT reviews. You get an in-depth detailed look at just about anything you can think of. Check out their review of Windows 7 here. CNET REVIEW. I also spoke with colleague, good friend and owner of Computer Doctors (www.TheComputerDocs.com), Eric Ritter, and his quote to me was… “I’ve been...

I have one question… are you making money online? If not… WHY? A Web site without traffic is a waste. Many businesses can build a Web site, but not all can place you where you need to be in the search engines. It takes time and expertise, something you can’t do with “template” designs. If you have the same template as thousands of other businesses, what makes you unique? Your HTML/CSS code is the same, except for a few text and picture differences. How will you generate the business that’s necessary to compete in today’s marketplace when your template...

A big WELCOME to all of our Appleton, WI Web Design clients, both new and established!  Due to our continued expansion in the Appleton and surrounding areas, we are putting down roots and will soon have an Appleton, WI address in addition to our original location in the Upper Peninsula. We’re very excited to be expanding our operations and look forward to adding to our local presence for our Northeast Wisconsin clients.  More information will be coming soon!  For now, please continue to contact us using our toll-free number 1-877-700-SAND or contact Gary directly on his cell phone at 906-369-7874. We’re...

Number one misconception:  “A Web site won’t do anything for us.” It’s easy in an economic downturn to start chopping marketing budgets; however we believe the Web is a solution to counter economic hard times, not a budget item to cut.  Simply put, the Web is more important now than at any other time. Here are some reasons why: The Web is cost effective A Web site can cost roughly the same as a large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is longer term. The Web works whilst you sleep The Web is open 24 hours a day,...

Sandstone Digital does, indeed, have a new Web site.  And it’s pretty sweet, if I do say so myself. It’s not that our old site was bad.  It was just, well, old.  Five years old, to be exact, which in Internet years is ancient history.   Not only has the online marketplace undergone vast changes in five years, but so have we here at Sandstone Digital.  For instance, you might be surprised to learn that we are the largest Web development firm in Michigan’s Upper Peninsula and northern Wisconsin, with a full staff of professional programmers, designers, and writers.  You might...